Desiree bollier biography

DISCOVERING HOW VALUE RETAIL’S CHAIR AND CHIEF MERCHANT, DESIRÉE BOLLIER, HAS BEEN REDEFINING THE CONCEPT OF DISCOUNT OUTLETS.

Pioneer of new retail experience, Value Retail, has redefined outlet shopping for leading designer brands and savvy shoppers who understand the meaning of luxury.

The aim was to create an escape and a place to enjoy all day, alongside discovering amazing deals.

Founded in 1992, Value Retail now has 11 villages worldwide, including La Vallée near Paris, two latest destinations in China, and further plans to expand in Europe as well as the USA.

But the crowning glory, or mothership as Desirée Bollier likes to refer to it, is Bicester Village in Oxfordshire, England that has recently added an extra 25,000 square-foot of space, with labels like Roksanda, Dunhill, and Charlotte Tilbury, to be enjoyed by around 6.4 million visitors each year.

We caught